Archive: January 2008

*Customer Affinity as the True Measure of Marketing: “Profitability from Customer Affinity,” a new study released by the Chief Marketing Officers Council, reveals that most B2B technology companies still fall short of meeting customer expectations… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are 10 distinct segments of users of information and communications technology. 2. One-third of surveyed employees are more inclined to work… Continued

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued

(This feature, excerpted from a contribution by Medialink, is part of the recently released PR News guidebook, “Digital PR.” For more information on this and other PR New guidebooks, please visit http://www.prnewsonline.com.) Media relations has… Continued