Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued
Archive: January 2008
Tip Sheet: Measurement Methods: You Think You Know, But You Have No Idea
January 14th, 2008 by PRNEWSToday, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued
Case Study: K-Fed Flips Burgers, Divorces Britney–And It’s a PR/Advertising Dream Come True
January 14th, 2008 by PRNEWSCompany: Nationwide Agency: Fleishman Hillard Timeframe: Ongoing As more Baby Boomers slide into retirement, information on planning and saving for this milestone phase of life has dominated the airwaves and the print media. The messaging… Continued
Quick Study: Advocacy Trumps Advertising; New Year’s Resolutions In the Office; Business Plan Mistakes to Avoid
January 14th, 2008 by PRNEWS*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued
Did You Know?
January 14th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. When considering sample measurement methods, focus groups are traditional, while cluster factor analysis is cutting edge. 2. To maximize ROI on your… Continued
Image Patrol: Controversy Loves Company: Facebook and ABC vs. Fox News
January 14th, 2008 by PRNEWSBy Katie Paine In the interest of full disclosure, I live in New Hampshire, I’m a political junkie, Facebook is a client, and I support Barack Obama. So shoot me or ignore me, but there… Continued
Chew On This: Online Video Platforms Are The New Watercooler
January 14th, 2008 by PRNEWSIf you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued
WWF and Fairmont Unite to Address Climate Change
January 10th, 2008 by Iris DorbianWWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next… Continued
Pitching Bloggers
January 8th, 2008 by Iris DorbianBefore the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued
Case Study: From America With Love: Xerox Goes Viral to Touch Troops Overseas
January 7th, 2008 by PRNEWSCompany: Xerox Agency: Text 100 Public Relations Timeframe: 2006 – ongoing For the 300,000 U.S. servicemen and women who are stationed overseas, serving their country during a very unpopular war heightens their sense of duty… Continued