Archive: January 2008

Planning Events on a Budget

January 31st, 2008 by

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued

B2B Journalists on the Web

January 29th, 2008 by

A survey from Arketi Group examines how B2B journalists use Web 2.0 technology when reporting industry news. Here’s what they found out:  68% of journalists write primarily for a print publication, but also contribute to… Continued

Best of the Best

January 29th, 2008 by

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued

The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives

January 29th, 2008 by

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes.… Continued

Six Sites You Should be Pitching

January 28th, 2008 by

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued

Tip Sheet: Media Training Execs for Social Media Coverage

January 28th, 2008 by

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued

Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

January 28th, 2008 by

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur.… Continued

Quick Study: The Trust Barometer; Use of Online Video Skyrockets; Video-Buying Tips of the Trade

January 28th, 2008 by

*Only as Far as I Can Throw You: The ninth annual Edelman Trust Barometer, released last week, examines consumer trust in various areas of business. This year, the survey has uncovered a widening gap between… Continued

Charting The Industry: A Seat at the Table: The Rise of the CCO

January 28th, 2008 by

Good news for communications executives: A study released by Weber Shandwick, in conjunction with Spencer Stuart and KRC Research, reveals a positive correlation between a company’s corporate communications organization and its ranking on Fortune’s “World… Continued

Did You Know?

January 28th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Product launches are the perfect opportunity to integrate marketing and PR. 2. 73% of COOs in “Most Admired Companies” give themselves six… Continued