Archive: December 2007

As PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want… Continued

    The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued

By Marjorie Clifton Never before has the generation gap been more obvious in the workplace. Part of the chasm has to do with a workforce of Baby Boomers who choose to retire later, creating a… Continued

Company: Tennessee District Attorneys Conference Agency: McNeely Pigott & Fox Public Relations Timeframe: September 2005–August 2006 Since the early 2000s, the abuse and manufacture of methamphetamine (better known as crystal meth, or simply meth) in… Continued

*The Gift of Giving: While tight budgets mean that fewer Americans will be engaging in charitable activities this year, most holiday shoppers are more inclined to choose a brand that supports a charitable cause when… Continued

Employee engagement and high morale is the backbone of strong organizational performance and, as the year comes to a close and companies look ahead to 2008, one industry report highlights a major management conundrum: PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Of surveyed PR agencies, the average staff turnover rate was 20.5%. 2. Beginning a campaign without benchmark data makes post-initiative measurement extremely… Continued

New Year’s comes but once a year, and it’s traditionally a time of renewed energy and promises of better performances to come. Personal commitments as we transition into 2008 are front of mind for many,… Continued

As consumers increasingly place emphasis on goodwill, corporate brands are seeing the business benefits of aligning with good causes. Thus, nonprofits find themselves poised for incredible growth opportunities, but they face an ever-growing need to… Continued

  Last week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world’s largest holding companies of luxury brands. For the first time… Continued