Tip Sheet: So You Want to Impress a CMO? C-H-A-N-G-E

You have to feel for today's chief marketing officer. Some industry experts peg the beleaguered CMO's average on-the-job life expectancy at anywhere between 18 and 26 months.

In other words, short enough to think a Jumbo ARM mortgage could actually still sound like a smart investment. And, it gets worse: BusinessWeek recently referred to the

CMO as a position generally thought about as "dead man walking" around top brands' corporate campuses.