Seven Things You Will Learn In This Week's Issue Of PR News
1. To integrate PR into Super Bowl ad efforts, always prepare a crisis plan for unanticipated backlash.
2. Always partner with an agency that is familiar with the big picture issues surrounding your campaign.
3. Innovation is the new Six Sigma.
4. If you want to impress a CMO, first partner with a brand planner.
5. In a survey of companies revamping their HR functions, 85% of respondents cited cost savings or efficiency as key drivers behind HR improvements.
6. Success in 2008 will hinge on hiring talent with nontraditional backgrounds.
7. According to a recent survey, 22% of U.S. consumers use social networking sites, up from 17% last year.