Archive: February 2007

The year is still in its early stages, but a number of crises have already shaken the communications landscape: Cartoon Network was thrown into the fire after a viral marketing campaign sparked a bomb scare;… Continued

Frank Luntz is often credited with playing a key role in developing the language or words that helped the Republicans regain political power in Washington, whether it was working with Newt Gringrich and his Contract… Continued

Company: Xerox Nonprofit: Give2TheTroops Timeframe: 2006 By early 2006, approximately 150,000 U. S. men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a way to show its -… Continued

It may have been a corporate buzzword in 2006, but ‘innovation’ has fully transitioned to a business imperative for 2007, according to a survey from Weber Shandwick and KRC Research. The creativity economy, as coined… Continued

Nonprofit Staffing Challenges Nonprofit Employment Practices are top-of-mind with the release of the first annual WorkforNonprofits.org recruitment survey. The survey, which polled more than 115 nonprofits and human resources professionals, shed a grim light on… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. More than 2,300 CFOs are expected to be driven from their posts due to challenges brought on by compliance issues, according to… Continued

PR News’ Legal PR Awards were designed to acknowledge the progress that marketing and communications professionals have made in the legal and crisis management arena, from creating an innovative annual report that conveys a firm’s… Continued

It was a text-book study of how an industry’s chronic problem can suddenly become a front-page firestorm. On Wednesday, February 14, 2007, a winter storm crippled commercial air flights across the U.S., but it was… Continued

Based on this week’s feature “Integrating Comms into All Activities in a Changing Business Environment, the organizational structure of companies can fall into a variety of categories, but reporting relationships and open communications remain key.… Continued

Presenting or answering questions at the SEC or the FDA can be a daunting challenge, and PR professionals have an obligation to help prepare the spokespersons. Too often, presenters will concentrate solely on defending and… Continued