Tip Sheet: Communicating Or Testifying Before A Regulatory Body: Don’t Remain Defensive

Presenting or answering questions at the SEC or the FDA can be a daunting challenge, and PR professionals have an obligation to help prepare the spokespersons. Too often,

presenters will concentrate solely on defending and explaining a position. Unlike a media interview, testifying before a regulatory body often follows a pre-determined stance or

filing, so the subject matter is clear and often narrow. The presenter's main obligation is to answer and prove: "Are you compliant?" Or, "Is this drug safe?"