Archive: January 2007

For most small and medium-sized nonprofit organizations, getting a mention or quote in a top news outlet is like finding the Holy Grail. Many assume that media recognition is a sure fire way to increase… Continued

Company: Dow Chemical Company Agency: Internal Timeframe: 2006, ongoing In 2005, Dow Chemical Company – being a very science- and numbers-oriented kind of corporation – looked at the data that summed up the composition of… Continued

Merger Repair The past few years have seen a spike in the number of mergers and acquisitions taking place in industries throughout the business world (think AOL/Time Warner and Sprint/Nextel), but a recent study conducted… Continued

PR professionals today are increasingly embarking on international campaigns, armed with the insight of strong local market research. Traditionally, market research has been reserved for the final stage of a campaign – monitoring and evaluation… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 66% of surveyed execs feel that their companies’ post-merger integration efforts are a key problem. 2. Companies with the most effective employee… Continued

In honor of your survival of “the most depressing day of the year” – which, according to widespread media coverage, was January 22 – here is a light-hearted glimpse into the backstory of the jargon… Continued

Fortune’s recently released “100 Best Companies To Work For” offers folkloric glimpses into the world of top-spot holder Google, whose executives offer some of the most compelling reasons to be a happy (and, subsequently, loyal)… Continued

As discussed in “Fear and Loathing in the C-suite: De-mystifying the Comms Audit,” the idea of conducting a communications audit for your organization can invoke the pure terror among even the most steely-nerved executives. However,… Continued

We have all been there – The Cold Call. That dreadful moment when we hit those numbers on the phone and hope the person at the other end does not answer so we can talk… Continued

Company: Ernst & Young Agency: Fleishman-Hillard Timeframe: 2006, ongoing About three years ago, a group of employees at Ernst & Young approached top management with a proposal: they wanted to take their grass-roots initiative to… Continued