A Lesson In Geometry: You Think You Know Media Jargon? You Have No Idea

In honor of your survival of "the most depressing day of the year" - which, according to widespread media coverage, was January 22 - here is a light-hearted glimpse into the

backstory of the jargon and/or lingo PR professionals hear, speak and read every day. It is excerpted from a new book, The Skinny About Best Boys, Dollies, Green Rooms, Leads, and

other Media Lingo (Random House) by Richard Weiner, a PR consultant and author of 23 books and recipient of a PRSA Gold Anvil for lifetime achievement. It is printed with his

permission.