Archive: September 2006

The “short list” has been finalized in the annual competition in search of the leading PR professionals of the year. Below are the finalists in PR News’ annual PR People Awards and the four PR… Continued

Company: MetLife Agency: David Michaelson & Company, LLC Timeframe: 2001-2003 Budget: $20,000 David Michaelson knows how to face a challenge head-on. In a recent group of studies conducted by David Michaelson & Company, LLC, for… Continued

Unless you’ve been living under a rock for the past few years, you are already well aware of yet another blossoming cyber trend: using online networking communities as a PR vehicle (see page one, “Online… Continued

It’s Raining On Wall Street This summer, the glass was half-empty for many investors according to the UBS/Gallup Index of Investor Optimism, leaving corporate communicators with one very unhappy constituent group. According to the report… Continued

When most people think about beginning a PR research and evaluation program, they usually consider the responsibilities and requirements of their research partner: speed, accuracy, quality analysis and sage guidance. But beyond the responsibilities of… Continued

The People v. Online Businesses Last week, people with disabilities were victorious over Target Corporation – and big business in general – with a federal ruling that requires companies’ online presence to meet the terms… Continued

Media relations may have kick-started its existence as the prime pillar of the public relations field, but the industry has since evolved and matured to encompass a far more complex combination of practices. Nevertheless, the… Continued

While the past year has been a Golden Age of sorts for online communities to grow and prosper, one popular site last week witnessed perhaps the first official coup d’etat against the institution itself. Facebook… Continued

If you walked up to a Starbucks counter with a free iced coffee coupon in hand last week, you were likely to be disappointed. The problem: The coupons’ original dissemination to select employees was “redistributed… Continued

An exciting trend is occurring in American business today – that is, recognizing and using the power of apology. A recent article in the National Law Journal described the “I’m sorry” movement in medicine as… Continued