Archive: August 2005

image_pdfimage_print

PR Pulse

August 3rd, 2005 by

Consumers are getting in the habit of rewarding good corporate citizens. The recently released executive summary of the 2004 Cone Corporate Citizenship Study shows an overall 30% increase since 1993 in the percentage of Americans… Continued

Virtual Success: Companies Start To Expand The Embrace Of PR Networks

August 3rd, 2005 by

In 2003, Andrea Johnston was serving as VP of corporate communications at drug-development company aaiPharma (Wilmington, N.C.). She needed someone to help develop press releases, to manage media relations and to release clinical news, among… Continued

Helping Online Newsrooms Turn The Page

August 3rd, 2005 by

By Wendy Watkins, VP/Corporate Communications, Delaware North Companies Corporate Web sites offer the best snapshot of your organization, especially if your newsroom is optimized. In many cases, it’s the reason visitors stay on your site… Continued

Putting Info Online In Drips And Drops Causes Messages To Run Dry

August 3rd, 2005 by

About two years ago, travel reporters from both the New York Times and the Wall Street Journal were interested in doing stories on the latest activities at Yosemite National Park, and they were eager to… Continued