Archive: November 2004

Endorsing Envada?

November 10th, 2004 by

By Ken Koopman and Craig Ostbo, Principals, Koopman Ostbo Inc., Portland, Ore. One thing we’ve learned about helping match corporations with nonprofits is that prospective partners are highly sensitive to lending their name, image and… Continued

Crafting Annual Reports is a Year-Round Affair for PR Pros

November 10th, 2004 by

Who says quality is hard to quantify? As Director of PR/Marketing at the Diabetes Research Institute Foundation, Lori Weintraub puts together a smoking annual report, and the proof is plain to see. In one instance… Continued

Embed Corporate/Nonprofit Programs into the PR Process

November 10th, 2004 by

When Citizens Bank of Pennsylvania opened up for business in Philadelphia in 2001, the company took the City of Brotherly Love to heart. And then some. From the get-go, the bank established partnerships with more… Continued

A Phair Deal…

November 3rd, 2004 by

Judy Phair, who takes over as president of the Public Relations Society of America (PRSA) in January, sat down in a hushed corner of a New York Hilton & Towers ballroom to talk to PR… Continued

PRN Inside Pitch: PRSA 2004 International Conference

November 3rd, 2004 by

PRSA Exhibitors Cry Foul…Traffic at the PRSA exhibition hall – media analysis vendors et al. – was extremely light throughout the three-day conference, we’re told. Not good, considering that exhibitors help to subsidize the conference… Continued

Media Metrics

November 3rd, 2004 by

You might recall predictions amid the Internet froth of the late-1990s that pretty soon we would be able to buy anything and everything online with a simple point-and-click. That, of course, hasn’t happened and even… Continued

Big Media Buy-in Requires Solid Financials

November 3rd, 2004 by

CAMPAIGN TYPE: Media Relations TIMEFRAME: March 2003 – April 2004 BUDGET: US: $10,000/month (global was $20,000/month) URL: http://www.ruderfinn.com As wireless-technology provider InterDigital prepared for 2003, punching up its media outreach was atop its agenda. PR… Continued

Asia-Pacific Watch: Drivers Of Perception

November 3rd, 2004 by

What are the characteristics of a “good and responsible” company that wants to do business in Asia-Pacific markets? Increasingly, they’re non-tangible factors, like doing something for the community and making products that impress other people,… Continued

In Iraq, It’s all About the Pictures: Once Again, Seeing is Believing

November 3rd, 2004 by

The Iraqi prisoner abuse scandal at Abu Ghraib confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen, the legendary… Continued

PR Pulse

November 3rd, 2004 by

PR ANALYSIS CONDUCTED EXCLUSIVELY for Levick Strategic Communications by CARMA INTERNATIONAL shows that Chinese companies operating in the United States are in dire need of better communications. CARMA examined three dozen reports in major U.S.… Continued