Archive: November 2004

Who says quality is hard to quantify? As Director of PR/Marketing at the Diabetes Research Institute Foundation, Lori Weintraub puts together a smoking annual report, and the proof is plain to see. In one instance… Continued

By Ken Koopman and Craig Ostbo, Principals, Koopman Ostbo Inc., Portland, Ore. One thing we’ve learned about helping match corporations with nonprofits is that prospective partners are highly sensitive to lending their name, image and… Continued

When Citizens Bank of Pennsylvania opened up for business in Philadelphia in 2001, the company took the City of Brotherly Love to heart. And then some. From the get-go, the bank established partnerships with more… Continued

Thomas R. Nides (ex-Credit Suisse First Boston/Fannie Mae) starts his new gig this Monday (November 8) as Worldwide President-CEO of Burson. He succeeds Christopher Komisarjevsky, who is retiring at the end of the year following… Continued

Judy Phair, who takes over as president of the Public Relations Society of America (PRSA) in January, sat down in a hushed corner of a New York Hilton & Towers ballroom to talk to PR… Continued

PRSA Exhibitors Cry Foul…Traffic at the PRSA exhibition hall – media analysis vendors et al. – was extremely light throughout the three-day conference, we’re told. Not good, considering that exhibitors help to subsidize the conference… Continued

You might recall predictions amid the Internet froth of the late-1990s that pretty soon we would be able to buy anything and everything online with a simple point-and-click. That, of course, hasn’t happened and even… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: March 2003 – April 2004 BUDGET: US: $10,000/month (global was $20,000/month) URL: http://www.ruderfinn.com As wireless-technology provider InterDigital prepared for 2003, punching up its media outreach was atop its agenda. PR… Continued

What are the characteristics of a “good and responsible” company that wants to do business in Asia-Pacific markets? Increasingly, they’re non-tangible factors, like doing something for the community and making products that impress other people,… Continued

The Iraqi prisoner abuse scandal at Abu Ghraib confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen, the legendary… Continued