Archive: November 2004

As Tech Starts to Re-Emerge, PR Takes a Cautious Approach

November 24th, 2004 by

Encouraging signs abound for technology markets – all of which play into PR services – including a four-year high for the technology-laden NASDAQ, the voter initiative in California to pump $3 billion in stem-cell research… Continued

PR Movers

November 24th, 2004 by

APCO Worldwide – Roger Lowe (ex-Columbus Dispatch/Porter Novelli), a veteran journalist who spent 21 years as a bureau chief and reporter for Ohio newspapers, joins the firm’s Public Affairs practice in a senior role; Mike… Continued

Corrections

November 24th, 2004 by

In the Nov. 17 issue of PR News, an article on former AT&T PR Manager Dick Martin incorrectly stated the name of his contact. Her name is Kama Timbrell, ktimbrell@amanet.org. In the same issue, the… Continued

Turkey Time…

November 24th, 2004 by

We’re taking a break to celebrate Thanksgiving. We will not publish PR News on December 1 but will return with a full issue on December 8. Happy Holiday!

Give a Good Tip…

November 24th, 2004 by

Newsweek has launched Tip, a spin-off of the popular “The Tip Sheet” section, which started three years ago. Tip, which will be strictly personal service journalism, is planned as a one-shot deal, starting with a… Continued

PR Notebook

November 24th, 2004 by

Kudos to IPR Winners…The Institute for Public Relations and its Commission on Public Relations Evaluation and Measurement recently handed out their version of the “Oscars”. Listed below is a partial recap of the winners, who… Continued

Media Metrics

November 24th, 2004 by

One of the more nettlesome problems facing PR execs is not just finding an audience but making sure it’s the right audience for the product and/or service (or idea). However, with the holiday shopping season… Continued

Battle Competitors With a Platoon of Experts

November 24th, 2004 by

CAMPAIGN TYPE: Media Relations TIMEFRAME: July 2003 – March 2004 BUDGET: $100,000 Juniper Networks makes high-end networking equipment for telecom carriers, and competes head-on with Cisco, but it’s not competition in the traditional sense. In… Continued

Why Don’t You Like Me?

November 24th, 2004 by

Reputation Management Have solid sales or a soaring stock price? It doesn’t much matter if your stakeholders have a lousy perception of your company. The latest piece of evidence comes in the form of the… Continued

The ‘All Publicity is Good Publicity’ Theory Turns Into Lousy PR Practice

November 24th, 2004 by

Before it was eclipsed late last week by the “basketbrawl” between the Indiana Pacers and the Detroit Pistons (and several of their fans) the steamy “Monday Night Football” episode had started to take on a… Continued