Archive: November 2004

APCO Worldwide – Roger Lowe (ex-Columbus Dispatch/Porter Novelli), a veteran journalist who spent 21 years as a bureau chief and reporter for Ohio newspapers, joins the firm’s Public Affairs practice in a senior role; Mike… Continued

In the Nov. 17 issue of PR News, an article on former AT&T PR Manager Dick Martin incorrectly stated the name of his contact. Her name is Kama Timbrell, [email protected]. In the same issue, the… Continued

We’re taking a break to celebrate Thanksgiving. We will not publish PR News on December 1 but will return with a full issue on December 8. Happy Holiday!

Newsweek has launched Tip, a spin-off of the popular “The Tip Sheet” section, which started three years ago. Tip, which will be strictly personal service journalism, is planned as a one-shot deal, starting with a… Continued

Kudos to IPR Winners…The Institute for Public Relations and its Commission on Public Relations Evaluation and Measurement recently handed out their version of the “Oscars”. Listed below is a partial recap of the winners, who… Continued

One of the more nettlesome problems facing PR execs is not just finding an audience but making sure it’s the right audience for the product and/or service (or idea). However, with the holiday shopping season… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: July 2003 – March 2004 BUDGET: $100,000 Juniper Networks makes high-end networking equipment for telecom carriers, and competes head-on with Cisco, but it’s not competition in the traditional sense. In… Continued

Reputation Management Have solid sales or a soaring stock price? It doesn’t much matter if your stakeholders have a lousy perception of your company. The latest piece of evidence comes in the form of the… Continued

Before it was eclipsed late last week by the “basketbrawl” between the Indiana Pacers and the Detroit Pistons (and several of their fans) the steamy “Monday Night Football” episode had started to take on a… Continued

PUBLIC RELATIONS GOT THE LION’S SHARE ofmarketing spending this year among small businesses, says GartnerG2, a unit of Gartner Inc. The reason? Small business marketers are seeking unique ways to promote their brands and cut… Continued