Archive: November 2004

‘WSJ This Morning’ to run on Weekends…

November 17th, 2004 by

“The Wall Street Journal This Morning” will expand to weekends starting Jan. 8. The one-hour program, which will air both Saturday and Sunday, will cover business news, the arts, travel, real estate and fitness. Dow… Continued

Increasing Market Clout of African-Americans…

November 17th, 2004 by

Newspaper representation firm Ethnic Print Media Group and market research firm International Demographics Inc., publishers “The Media Audit,” recently released the first annual African American Newspaper Report. Through telephone surveys with 8,993 African-American newspaper readers… Continued

Correction

November 17th, 2004 by

In the November 3 issue on the 2004 Gold Anvil we misspelled the winner’s name. It is Thomas Hoog. We apologize for the error.

Q/A "Tough Calls" to Make…

November 17th, 2004 by

The break-up of AT&T in 2000 was one of the most dramatic episodes in recent U.S. business history. And Dick Martin was there as the one-time industrial giant imploded. “I was not a fly on… Continued

Talking The Glitzy Talk: Making News Into News When Nothing’s Clicking

November 17th, 2004 by

After the non-news of the last few nasty election months it’s time to get back to reality. Oh right. We don’t have that luxury. Reality is just on TV and sometimes on novelty Web sites… Continued

‘Stars of PR’ Radio Align, Online…

November 10th, 2004 by

Is “PR TV” next? Last week marked the debut of “Stars of PR (with Cindy R)” on internet radio station VoiceAmerica (http://www.voiceamerica.com). The ‘Cindy R’ referred to in the program is Cindy Rakowitz, a 25-year… Continued

PR Notebook

November 10th, 2004 by

Leaders of the (CEO) Pack…It’s a list worth noting for PR execs who have access to the inner sanctum. Or better yet, PR managers striving for a permanent “seat at the table.” The list of… Continued

The Sting of Secrecy is There For Everyone to See

November 10th, 2004 by

Secrecy seldom pays off as a communication strategy and never has that been more evident than in the recent cases of insurance giant Marsh & McLennan Cos. and pharmaceutical company Merck. When a company or… Continued

PR Sherpa: Trust Factor

November 10th, 2004 by

Is “trust” starting to eclipse “transparency” as the mantra for corporate America? The importance of corporate “transparency” has been knocked around in the business press for the last several years but the scandals just keep… Continued

Down to Earth Ways to Make Your SMTs and VNRs Soar

November 10th, 2004 by

In these days of celebrity-soaked PR efforts, communication pros are turning more and more to Satellite Media Tours (SMTs) and Video News Releases (VNRs) to help get their clients’ messages out. According to Joann Butler,… Continued