PR Sherpa: Trust Factor

Is "trust" starting to eclipse "transparency" as the mantra for corporate America? The importance of corporate "transparency" has been knocked around in the business press for
the last several years but the scandals just keep coming, the latest being allegations of wrongdoing at financial services giant Marsh & McLennan Cos. (see pages 4-5).
Maybe it's because transparency is in the eye of the beholder whereas trust can be a lot more clear-cut, something that, well, your mom should have taught you a long time ago.