PR Notebook

Leaders of the (CEO) Pack...It's a list worth noting for PR execs who have access to the inner sanctum. Or better yet, PR managers striving for a permanent "seat at the
table." The list of 25 CEOs who are brand leaders, featured in the November 2004 issue of Chief Executive, was compiled in concert with New York-based consulting frim
Lippincott Mercer. To build the list Lipponcott Mercer identified nine potential characteristics for a visionary brand leader: customer experience, foresight and
innovation, brand investment, brand value, brand image management, measuring and monitoring, marketplace vitality, design, and organizational stature. Next, a "short list" was
compiled of 77 companies that have earned worldwide recognition for a relevant dimension, such as being a "most admired company."