Archive: April 2004

Euro RSCG Worldwide Branches Out

April 12th, 2004 by

The marketing communications giant earlier this month rolled out Euro RSCG 4D: the agency’s new global marketing services and digital brand. Based in New York, the division will integrate all the agency’s global marketing services… Continued

Bacon’s Information Adds More Sizzle

April 12th, 2004 by

The provider of media research, distribution, monitoring and evaluation of PR services, last week acquired MediaClips Inc., a Los Angeles-based broadcast monitoring firm. Terms were not disclosed. Under the deal, MediaClips clients will be able… Continued

New Twist, Old-Fashioned PR in JetBlue/Crunch Fitness Alliance

April 12th, 2004 by

JetBlue, the subject of a favorable cover story in the May issue of Fast Company, has shown it knows how to navigate the PR terrain. The barely 5-year-old airliner, with its hip attitude and free… Continued

Scrushy calls SOX unconstitutional

April 12th, 2004 by

Lawyers for Richard Scrushy, the former founder of HealthSouth Corp., last week filed one of the first legal challenges to the Sarbanes-Oxley corporate-crime law, calling it “unconstitutional and overly vague,” according to The Wall Street… Continued

Get Ready for More Explaining on Executive Pay

April 12th, 2004 by

The New York Times Special Report on Executive Pay (April 3) was chock-full of stats on CEO compensation. One nugget: CEOs are still taking home more pay as jobs continue to disappear. Even so, the… Continued

Editor’s Note

April 12th, 2004 by

Are you planning to attend one of the country’s largest trade shows, the Electronic Entertainment Expo (E3) in May? Check out “The Guide to Surviving E3” from our sister publication Electronic Gaming Business for E3-specific… Continued

Top Five Rules to Surviving a Trade Show

April 12th, 2004 by

If you’re in PR, or marketing — or if you are in someway involved in spreading the message of your company, face the depressing news now — at some point in your life, you’re going… Continued


April 12th, 2004 by

In the April 5 issue of PR NEWS, it was incorrectly stated that Delahaye, the communications analysis division of Medialink Worldwide, had moved its headquarters to Portsmouth NH. Delahaye just moved its office in Portsmouth… Continued

PR NEWS’ CSR Award Winner: Timberland Co.’s ‘Serv-a-palooza’ Day: Timberland CSR Campaign Nurtures Soul of Shoe Company

April 12th, 2004 by

Timberland Co., the Stratham, NH-based shoe giant, has had multiple community service programs for years, including local Earth Day events sponsored by its retail outlets and the Path of Service program, which gives employees 40… Continued

Post-March Madness, Hoop Fans Seek Sanity

April 5th, 2004 by

After tonight’s (April 5) NCAA Basketball Men’s Final game, the jones among college hoop fans will have to wait till next year to be sated. So how do college fans rebound from the withdrawal? They… Continued