Archive: April 2004

Eight Words You Can’t Say in a Press Release

April 26th, 2004 by

It seems fitting, what with bureaucrats at the Federal Communications Commission getting themselves into a lather about obscenity following the now-infamous Janet Jackson episode during this year’s Super Bowl. Years ago comedian George Carlin made… Continued

The Promise — and Perils — of PR Procurement

April 26th, 2004 by

Procurement is nothing new. Procurement departments have for years sought the lowest cost providers for paper clips, cubicles and other material commodities. But it’s just in last two years or so — with corporate America… Continued

Did you know???

April 26th, 2004 by

That Bill Heyman, president-CEO of Heyman Associates, an executive recruiter in communications and PR, and David Monfried, senior VP/corporate communications for MetLife, have been named to the Board of Trustees of the Institute for Public… Continued

PR Movers

April 26th, 2004 by

APCO Worldwide — Legal Eagle. Michael Hotra (ex-American Tort Reform Association), an expert in legal communication, joins the firm as a vice president. He’ll work closely with APCO senior execs including Neal Cohen, chairman; Kent… Continued

Time to Get a Better Grip on the ‘Remote’

April 26th, 2004 by

“It’s all about multi-channel.” I’ve heard that statement from colleagues at least five times in the past six weeks. It’s the new industry buzz-term. It even sounds productive and good for you. Like “multi- tasking”… Continued

Inside Pitch: Working with Professional Sports Teams

April 26th, 2004 by

By Melanie Norall and Rick Roose/WeissCom Partners Inc., San Francisco Partnering with an athletic organization on a public relations program can be great fun if you step up to the plate early in the season… Continued

Bay Area Neighbors Team Up For Community Program Against Cancer

April 26th, 2004 by

As San Francisco Giants slugger Barry Bonds chases Hank Aaron’s home run record this season, members of the Giants pitching staff will be playing for a different kind of goal, one that Bonds would admit… Continued

Growing Rift Between Consumers, Advertisers Should Spur PR Industry

April 26th, 2004 by

By Matthew Schwartz ,Editor, PR News The American Association of Advertising Agencies’ annual meeting in Miami earlier this month was abuzz about a recent consumer survey that should light a fire under the chair of… Continued

Corrections & Clarifications

April 26th, 2004 by

In the April 19 issue of PR NEWS we incorrectly identified Gina Rudan. She is the director of International & Multicultural Markets. In the same issue, we incorrectly stated John Graham’s e-mail address. It is… Continued

Pitching To The Parties

April 26th, 2004 by

With the Democratic and Republican National Conventions right around the corner — the Dems in Boston July 26 through July 29 and the GOP in New York Aug. 29 through Sept. 4 – – we… Continued