Are the ‘APR’ Letters Worth Writing Home About?

The Accredited in Public Relations (APR) designation, which is
offered through the Public Relations Society of America, is
supposed to be a mark of professional achievement in the PR field.
As with other industry certifications it takes experience and study
to earn the APR. But is it worth the time and effort? While some
are big believers in the designation, other PR observers fail to
see its value, particularly in agency-client relations.