Archive: February 2004

As a recent Towers Perrin survey indicates (See PR NEWS, Jan 26, 2004), employee communications is one of the most nettlesome problems now confronting corporate America. The trend adds to an increasing list of worries… Continued

When Pamela Sawchuk of Sawchuk, Brown Associates agreed to help a local food bank boost its profile beginning in January 2002, she knew one thing for certain. With literally no money to spend, and with… Continued

American Content 303 Sacramento St., 2nd Floor, San Francisco, CA www.getthunder.com 415.321.3080 The Wind-Up The two existing magazines that cover the National Association of Stock Car and Auto Racing (NASCAR) — NASCAR Winston Cup, a… Continued

For Jonah Bloom, executive editor of Crain Communications’ Advertising Age, pitching a garden-variety ad campaign no longer cuts it. With increasing amounts of media clutter, “it’s hard to get excited by a big marketer doing… Continued

For many public affairs campaigns the first challenge is getting your issue on the radar screen of decision-makers. While lobbyists can spread the word directly to this crew, legislators are generally slow to act unless… Continued

It was a veritable valentine: a poem, sent to The Clinton Daily Democrat by Clintonite Rita Barbee, praising Hilton Hotels Corp. employees for helping to refurbish Artesian Park, a 118-year-old recreational area in Clinton, Missouri… Continued