Platinum PR Award Winner: Cohn & Wolfe for Hilton Hotels Corp.: White House Among Groups That Checked Out Hilton Plan

It was a veritable valentine: a poem, sent to The Clinton Daily
Democrat by Clintonite Rita Barbee, praising Hilton Hotels Corp.
employees for helping to refurbish Artesian Park, a 118-year-old
recreational area in Clinton, Missouri (population, 10,000). The
restoration, which started in April 2002 and was finished three
months later, included the building of a memorial plaque for eight
local citizens killed in an explosive accident in Clinton in 1972
and the construction of a new, 250-seat amphitheater. The poem,
sent July 5, one day after work was completed, could warm the
hearts of PR execs hoping to enhance employee relations and, by
extension, the company's overall reputation. A sampling: