Bugaboos

For Jonah Bloom, executive editor of Crain Communications'
Advertising Age, pitching a garden-variety ad campaign no longer
cuts it. With increasing amounts of media clutter, "it's hard to
get excited by a big marketer doing any old ad campaign," says
Bloom, who was recruited by Crain in 2002. Bloom helped to launch
PR Week in 1998 as news editor and went on to become editor in
chief. "I'm really looking for new and different ideas and
[marketing] campaigns that are innovative."