Archive: May 2003

Media Metrics

May 5th, 2003 by

Sure, the Internet offers a treasure trove of alternative news Web sites. But when a huge story hits, Web users turn to the more traditional media outlets to get their information fix, as this study… Continued

Strategy of the Week

May 5th, 2003 by

They’re still waiting for the punch line at the University of Dayton — and getting tons of press coverage in the process. The story starts last October, when humorist Tim Bete, (http://www.TimBete.com) national marketing director… Continued

Correction & Clarification

May 5th, 2003 by

The “Blueprint” article that ran in the April 28 issue of PR NEWS incorrectly identified Mark Weiner as “Mark Delahaye.” The page 1 cover story on press releases should have included the following contact information:… Continued

PR in place for Iraq Reconstruction…

May 5th, 2003 by

It’s déja vu all over again for Margaret Tutwiler. Tutwiler, who was spokeswoman to former Secretary of State James Baker during the 1991 Gulf War, will run the U.S. government’s PR efforts in post-war Iraq.… Continued

Pace of Change…

May 5th, 2003 by

Women Executives in Public Relations (WEPR) Annual Pacesetters Luncheon, scheduled for May 21, will tackle how business can regain public confidence amid the clamor for better corporate governance. The panel, titled, “Corporate Governance: How Can… Continued

Breathing a little easier at the IABC…

May 5th, 2003 by

Citing a drop in the SARS epidemic there, the World Health Organization last week lifted an advisory urging travelers to delay all nonessential travel to Toronto, the site of the IABC’s annual conference June 8-11.… Continued

New Newswire…

May 5th, 2003 by

Looking to elbow the increasingly crowded precincts of financial Web sites — and go after the lunch of both Reuters and Bloomberg — a new wire service has been proposed by Pearson PLC and the… Continued

…And Tactics

May 5th, 2003 by

Consumers seem to be giving business the benefit of the doubt — for now. For PR pros, there’s a window of opportunity to build trust, loyalty and meaning for the company and/or brand, as opposed… Continued

Trend…

May 5th, 2003 by

Is the on-again, off-again romance between Americans and U.S. business on again? In 2002, a survey by Golin/Harris found that american business was in a free-fall, with 70% of Americans saying they didn’t know whom… Continued

Environmentalists Shift PR Tactics As War, SARS, Grab Headlines

May 5th, 2003 by

For groups concerned with the well-being of the environment, it can be hard to compete for media coverage with something as dramatic as a war. When the ozone layer and “bunker- buster” bombs, or most… Continued