Archive: May 2003

Ruder Finn resigns from Council

May 19th, 2003 by

In a related story, Ruder Finn has not renewed its Council membership because it disagrees with the way the Council has handled the aforementioned release of the revenue figures. “We’re hoping there won’t be any… Continued

PR firms scramble to respond to Sarbanes-Oxley…

May 19th, 2003 by

The Council of Public Relations Firms put out a press release the other day that, to us, didn’t feel like much of a release at all. The release was distributed by the Council to announce… Continued

PR Departments Still Getting Arms Around Sarbanes-Oxley Rules

May 19th, 2003 by

Although many view the Sarbanes-Oxley Act as a positive step toward corporate reform, smaller, public companies are expressing concern about the rising cost of compliance, according to a recently released study conducted by PricewaterhouseCoopers. The… Continued

Good PR/Bad PR

May 19th, 2003 by

In this new monthly column, we examine what makes good PR – and bad. We’ll use history as a bit of a guide, but also go by our gut instincts to determine which recent PR… Continued

Asking The Right Questions Before You Hire A Celebrity Spokesperson

May 19th, 2003 by

Blame it on Mick Jagger’s disdain for green M&M’s. During his touring heyday, the Rolling Stones’ front man would apparently insist on having all the green M&Ms removed from his dressing room or else the… Continued

New PR Agencies

May 12th, 2003 by

Sherry Sadler McDonnell and Julie B. Fix, both past president of the Texas Public Relations Association, have teamed up to form McDonnel & Fix Unlimited, a PR firm specializing in communications and events for nonprofit… Continued

Newspaper Circ Holds Up

May 12th, 2003 by

Although the media markets are still weighed down by recession, newspapers are holding their own, says a recent study. The total average paid circulation of the 814 newspapers reporting to the Audit Bureau of Circulation… Continued

Trend…

May 12th, 2003 by

PR pros involved in marketing communications might want to regroup when it comes to targeting Hispanics, who, along with Asians, make up one of the fastest growing markets in the U.S. A “Top of Mind”… Continued

Debate Stirs About ‘Share of Discussion’ Measurement Metric

May 12th, 2003 by

PRtrak’s “Share of Discussion” methodology continues to stir a thorny debate about the effectiveness of measurement tools and underscores an industry need for a standard measurement metric. At best, this latest debate has industry players… Continued

Developing Internal Task Forces To Promote Your CSR Programs

May 12th, 2003 by

For companies involved in corporate social responsibility, the conversation is quickly changing — and communication execs need to get up to speed. With a plethora of new governmental regulations for companies to follow, constant calls… Continued