Anatomy of Canadian SARS Communications: Consistent Messaging, Consistent Spokespersons Pays Off

The ongoing global epidemic of Severe Acute Respiratory Syndrome (SARS) presents a challenge for Public Health communicators. With a story changing by the hour, outbreaks in
more than 40 countries, constant coverage and public fear, every city, region and country - from China, to Singapore, to Brazil -- has its own story.