Archive: January 2003

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Strategy of the Week

January 27th, 2003 by

There’s no worse time to burn a media contact than when your organization is in crisis. We polled some of our colleagues at sister publications to find out what companies do wrong when dealing with… Continued

Media Moves

January 27th, 2003 by

Nadine Heintz, staff writer for Worth, leaves to join Inc. Jay Akasie takes over writing the Pros’ Picks section. Email [email protected] … Brian Underwood joins Fitness, writing the Balancing Act and Healthy Pregnancy sections. Email… Continued

Retirement Reading

January 27th, 2003 by

Newsday launches a weekly section for soon-to-be retirees, with content targeted at readers over 50. The section includes features on personal finance, housing, healthcare, travel and leisure, investing, taxes, education and even new careers for… Continued

Girls Just Want … Another Magazine

January 27th, 2003 by

A sneak peak at Lifetime, the new magazine slated for an April launch and based on the women’s cable network, is available in large newspapers and in trades like Ad Age and Adweek. Hearst and… Continued

Trends & Tactics …

January 27th, 2003 by

Trend: Contrary to conventional wisdom, trust in corporations is growing in America, according to Edelman’s most recent Trust Survey. Forty-eight percent of U.S. opinion leaders express trust in business. That number is up from 41… Continued

Creating the Best Crisis Comms Team — One Crisis at a Time

January 27th, 2003 by

You may recall the scene in “Mission Impossible” when main character Peter Graves flips through a folder of photos and selects the ideal group for that week’s mission. Most PR professionals facing a crisis wish… Continued

Throw Out the Old Handbook in Favor of Today’s Crisis Drills

January 27th, 2003 by

Maybe it’s the war-time mentality. Maybe it’s post-Enron thinking. Or maybe it’s a lesson from Sept. 11: The worst can happen, and companies must be prepared. Whatever the case, over the past year, crisis managers… Continued

Job Tracker

January 20th, 2003 by

Seeking a Public Relations Manager with 8+ years of expertise in Emerging Markets and Internal Communications for a leading nationwide financial services corporation. Candidates must have national relationships with ethnic media and organizations associated with… Continued

PRN Executive Recruiter Guide Available FREE to Subscribers

January 20th, 2003 by

Time is running out to get the new edition of the PR NEWS Executive Recruiter Guide – for subscribers only. The guide, in electronic format, lists nearly 50 recruiters specializing in marketing communications and PR.… Continued

Vendor News

January 20th, 2003 by

Burrelle’s Information Services and Luce Press Clippings are planning a merger the companies say will result in the world’s largest clipping service and bring new technologies for media monitoring to the forefront. When contacted for… Continued