Archive: November 2002

Part Two of Two In our Nov. 4 issue, we gave you a roadmap to learning more about investor relations. In this second installment of “Learning the IR Ropes,” we went straight to the IR… Continued

Joe Blumenfeld still remembers the good ol’ days. “During the bubble, a flurry of press releases and emails was sufficient to start telling your company’s story,” says Blumenfeld, director of worldwide PR for software maker… Continued

This week’s strategy: Carefully consider both budget and audience before electing to conduct an in-person media tour. The best strategy is to mix a variety of delivery mechanisms, both traditional and high-tech, for reaching your… Continued

The theme song for her E! reality TV show touts Anna Nicole Smith as “so outrageous.” Apparently her PR representatives agree. Smith and her lawyer are being sued for $25 million by David Granoff PR,… Continued

Michael Robinson, former spokesperson for SEC Chairman Harvey Pitt, has moved to Hill and Knowlton’s Washington office as deputy director. Robinson must be clairvoyant, as the announcement that Pitt would resign his own role came… Continued

With Republicans in control of the House, Senate and White House, expect a dramatic change in the Washington, D.C. PR landscape. “Clearly every public affairs program directed at Congress needs to be reassessed now that… Continued

Leading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued

In today’s economy, all companies are focused on measurable return on their investments – including PR. This is a particularly vexing issue for professional services firms, such as real estate consultants, law firms – and… Continued

PR continues to garner growing respect among companies tapping the consumer market. The trend, documented in father-daughter PR team Al and Laura Ries’ book, The Fall of Advertising and The Rise of PR (Harper Business,… Continued

Bausch & Lomb was anticipating FDA approval of its 30-day PureVision contact lenses in Fall 2001, but the company knew its launch campaign would have to do more than introduce the product to the public.… Continued