Archive: September 2002

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People Moves

September 9th, 2002 by

Albert “Rusty” Brashear, retired chief communications officer for Motorola, joins Hill and Knowlton as senior counselor to the firm’s worldwide corporate practice. Brashear will work with clients on media relations strategy, crisis communications, and corporate… Continued

O’Dwyer Goes Back to School

September 9th, 2002 by

Evidently the advent of autumn has Jack O’Dwyer thinking back to his school days. The publisher of O’Dwyer’s PR Daily (http://www.odwyerpr.com) is seeking campus evangelists for a new section of his Web site devoted to… Continued

Tools of the Trade

September 9th, 2002 by

Intranets and e-letters are the latest PR boon as communicators rely on technology for everything from employee communications to media relations. Adoption of e-letters for employee communications jumped from 56 percent to 82 percent between… Continued

Nonprofits Not Immune

September 9th, 2002 by

Think the media’s nose for scandal is only sensitive to corporate wrongdoing? Think again. The Red Cross took a hit in the wake of Sept. 11, and now the Washington, DC-area United Way is taking… Continued

PR Industry Honors Sept. 11 Victims

September 9th, 2002 by

PR pros nationwide have banded together to form a nonprofit project honoring Mark Bingham, the San Francisco PR exec who has been hailed as one of the heroes of United Flight 93, and other victims… Continued

Breaking Tradition, Inertia Reaps Reputation Rewards for PG&E

September 9th, 2002 by

Pacific Gas and Electric Co. had three strikes against it in 2001: Deregulation of utilities had forced rates to skyrocket, and its corporate reputation had suffered a blow as a result; the company was filing… Continued

Media Insight: "Self Worth," Worth Magazine

September 9th, 2002 by

575 Lexington Ave. New York, NY 10022 212/223-1217 http://www.worth.com When you want to reach decision-makers with truly deep pockets, there are a select few pubs that deliver. Worth is one of them. More than 60… Continued

Media Moves

September 9th, 2002 by

National News: Arlene Levinson, national writer covering higher education, takes a leave of absence from the Associated Press. Steve Giegerich replaces her. Email [email protected] … Andy Fegelman, former associate metro editor for The Chicago Tribune,… Continued

Filtering Tech News

September 9th, 2002 by

High-tech may be high and dry right now, but there are still media outlets anxious to hear your technology news. “Filter” is a new column on washingtonpost.com that runs every weekday morning. (For more information,… Continued

Raunchy Radio

September 9th, 2002 by

Have some sexy news? Playboy’s media empire expands to include radio, as well. Playboy Radio debuted this month on XM Satellite Radio, under essentially the same format as Playboy’s TV program “Night Calls,” which features… Continued