Archive: September 2002

Only one month left to enter our CSR Awards! Corporate social responsibility has been around long before it became a buzz-phrase. We want to know what your company has done to meet its responsibilities and… Continued

This week’s strategy: Gain new respect for the Web and its viral capabilities – whether they’re working for or against you. B.L. Ochman, an independent marketing consultant, journalist and author working in New York City,… Continued

Pharmaceutical Research and Manufacturers of America (slammed in the media recently for the cost of prescription drugs) creates a strategic communications and public affairs division and hires a veteran healthcare comms exec to head it… Continued

Comcast Cable names Eileen Diskin director of communications. She was director of affiliate marketing at E! Entertainment Television.

In the Sept. 23 issue of PR NEWS, in “Pitching Hispanic Media Requires Culture Savvy, Basic Skills,” we refer to the “U.S. Airforce,” rather than the U.S. Air Force. We apologize for the gaffe.

Budgets have been bleak for a while now, but things could be looking up for PR pros. According to the results of the 10th annual Thomas L. Harris/Impulse Research Public Relations Client Survey released last… Continued

Sept. 11. The current economic situation. A corporate crisis in confidence. All these factors have coincided to change the way we do business. As we navigate this next era of business and contemplate new meanings… Continued

The U.S. Army’s recruiting site, http://www.goarmy.com, always featured nuts-and-bolts information on military careers. But what it didn’t have was the appeal to youth a Web site targeting teens and early-twentysomethings required. Chemistri, an interactive agency… Continued

4485 24th Street San Francisco, CA 94114 415/647-0996 415/647-1742 (fax) http://www.it-wireless.com The first issue of IT Wireless is due to hit newsstands in November, and with wireless networking gaining more attention in the enterprise marketplace,… Continued

National News: Susan Sullivan, former news director at WNYW-TV in New York, joins MSNBC as news director, overseeing editorial direction. Phone 201/583-5000… Melissa Block, former NPR correspondent, joins “All Things Considered” as host in February.… Continued