Archive: September 2002

Unless you’ve been living under a rock, by now you know that the 35.3 million Hispanic Americans living in the United States are a tremendously important demographic, whose characteristics include staunch brand loyalty, ever-increasing spending… Continued

This week’s strategy: Know your audience. PR professionals sometimes lose sight of their true target, especially in the case of long-term, ongoing campaigns. When the 12-year- old “Don’t Mess with Texas” anti-litter campaign was awarded… Continued

Targeting the work-hard, play-hard college scene? News Broadcast Network and Collegiate Presswire have formed College Radio Wire Network, which will distribute text and audio releases to college radio stations. Campus radio station staffers can request… Continued

Reports of passenger frustration with security policies, inconveniences and scaled-back service abound in the mainstream media as the airline industry and airports grapple with bankruptcies, federal mandates and other problems. The key to dealing with… Continued

It’s not surprising that on Sept. 11 of last week, there’d be little “PR” to push out. But because there’s no precedent for how to conduct business on this solemn anniversary day, we did find… Continued

The start of fall has us thinking back to school days … and itching to assign a little homework in the form of the latest PR books to hit our desks. These run the gamut… Continued

Jeff Levine joins Ketchum’s healthcare practice as VP/GM. Levine has 10 years of experience as a CNN medical correspondent. Fleishman-Hillard hires Rick Anderson as SVP in the New York office’s corporate and business communications group.… Continued

Dairy Management Inc., an association dedicated to helping drive demand for dairy products, wanted to make a bang at the Institute of Food Technologists Expo earlier in 2002. The association was looking to generate interest… Continued

5934 North Washtenaw Avenue Chicago, IL 60659 773/275-7898 http://www.hppmag.com Homeland Protection Professional’s editor is making the leap from a very vertical beat, as the long-time editor of Fire Chief, to a very horizontal beat, covering… Continued

National News: Beth Fouhy, executive producer for CNN’s political unit, leaves. No replacement named; call 202/898-7900 … Carey Goldberg joins The Boston Globe as a science reporter covering neuroscience, pediatrics, women’s health, genomics and life… Continued