Archive: September 2002

Have a fresh take on the issues of the day or a quirky news item? The Boston Globe replaces its Focus section with Ideas, a new weekly section appearing Sundays, focused on cutting-edge thinking and… Continued

The week’s strategy: Use op-eds and letters to the editor to get positive media attention for tough subjects. Op-eds are also budget-friendly and position your executives as authorities on the matter at hand for future… Continued

Just when you thought you had mastered measurement … KDPaine & Partners launches a new service for measuring your measurement program. The “measurement appraisal” service will analyze your organization’s existing measurement program and grade it… Continued

The townspeople of Hershey, Penn., home of America’s largest candy company, are celebrating the successful outcome of a massive PR campaign to prevent a buyout of the company by Wrigley, Nestlé or Cadbury. An acquisition… Continued

In a move that typifies a significant shift in the way many companies are viewing employee relations and brand image, Bear Stearns Cos., one of the largest U.S. securities firms, is mandating formal business attire… Continued

Your organization has considered corporate social responsibility a hallmark of its mission – and its communications program – since long before CSR became an industry buzzword. PR NEWS wants to hear about it. We’re launching… Continued

One of the San Jose Tech Museum of Innovation’s missions is to boost kids’ interest in careers in technology and science. So when it discovered earlier this summer that the number of kids and teens… Continued

600 Community Drive Manhasset, NY 11030 516/562-5000 http://www.optimizemagazine.com Last fall, on the infamous day Industry Standard folded, Brian Gillooly was the center of media attention. Why? Because the enterprising editor-in-chief of Information Week was launching… Continued

National News: CNN promotes Jim LeMay, former Washington bureau manager for CNN Newsource, to the newly created position of deputy managing editor for CNN, overseeing editorial coverage. LeMay is based in the Atlanta headquarters, 404/827-1500.… Continued

On Nov. 3 one city will know the thrill of victory, while another will taste the agony of defeat – and PR will play a prominent role in determining the victor. Last month, the U.S.… Continued