Archive: September 2002

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How’d You Get That

September 30th, 2002 by

Getting kids to step outside their normal concerns and think deeply about the world around them is no easy task. But pitching this concept of “free thought” among kids may be an even tougher assignment.… Continued

Broadband Pub Relaunches

September 30th, 2002 by

PBI Media has re-launched Broadband Business News with a new name and more defined focus. The new Broadband Business Report (a sister publication of PR NEWS) is written for broadband executives in the telecom industry,… Continued

Reading Along with the Web

September 30th, 2002 by

Another print pub sprouts from its online roots this fall, as well. Readerville.com launched The Readerville Journal last week with an audience of more than 20,000. The mag will include information on new releases and… Continued

Futuredex Proves ‘Worth’ of Entrepreneurs

September 30th, 2002 by

Futuredex Inc., an online network of entrepreneurs and investors, launches Futuredex, the magazine, targeting private capital investors with information on entrepreneurs. The magazine is partnering with Worth for distribution to 345,000 deep-pocketed Worth readers beginning… Continued

When Your Cover is Blown: Managing the Spy Museum’s PR

September 30th, 2002 by

Psst. Hear about that International Spy Museum that opened in Washington, D.C., on July 19th? Probably. With massive multi-platform media coverage across the nation and internationally, it was one of the most successful promotions of… Continued

Web Browser: Association Press Site Sets Information Standard

September 30th, 2002 by

It’s easy enough to build a rich online newsroom when you’re a major corporation with megabucks for PR. But associations and nonprofits sometimes flounder when it comes to the Web. Lack of resources – human,… Continued

This Just In…

September 23rd, 2002 by

Edelman acquires Headline Group, one of Atlanta’s oldest public relations firms. Edelman will merge the company into its local Atlanta office. Claudia Gaines Patton, founder of Headline Group, will serve as GM for the Atlanta… Continued

How’d You Get That?

September 23rd, 2002 by

Broad distribution of a press release via newswires and blast pitches can be the quickest route to getting lost in the clutter. But it can also be an appropriate and highly effective media relations tactic… Continued

Big Moves at the Top

September 23rd, 2002 by

Rosie plans to publish its last issue in December as its namesake vacates her role. Rosie O’Donnell announced last week that Gruner + Jahr USA had taken too much editorial control of the pub and… Continued

IDG Takes Biotech to Denmark

September 23rd, 2002 by

IDG launches Biotech, sister publication to Bio-IT World (a U.S. pub), in Denmark. The monthly will target decision-makers in the bio-IT, pharmaceutical, medical, agricultural and environmental industries in “Medicon Valley,” a region in Denmark and… Continued