Before September 11, I had decided to use this column to focus on caregivers — those Americans who provide care for elderly, disabled or chronically ill friends and relatives, and their important role in healthcare… Continued
Archive: October 2001
Interactive Campaign Cooks Up Delicious Results for CorningWare
October 8th, 2001 by PRNEWSBy late 1999 and 2000, CorningWare had lost its edge. Created in 1958, it was viewed as mom’s cookware – outdated, and irrelevant to a younger generation of cooks. The company challenged Patrice Tanaka &… Continued
Media Insight: Air Safety Week
October 8th, 2001 by PRNEWSPBI Media, LLC 1201 Seven Locks Rd., Suite 300 Potomac, MD 20854 301/354-1822 Fax: 301/762-4196 While most Americans have been tuning in to outlets such as CNN, MSNBC and other commercial and cable networks for… Continued
Crisis Aftermath Plays Havoc with PR’s Youngest Players
October 8th, 2001 by PRNEWSOne of this year’s early hot sellers was a book about the “quarter-life crisis,” written by two women in their 20s who maintained that life was tougher than it looked for Gen Xers. That crisis… Continued
Iverson Joins Primedia
October 1st, 2001 by PRNEWSAnnemarie Iverson joins Primedia as editor-in-chief of Seventeen and editorial director for the Teen Magazine Publishing Unit, including Teen Magazine, Bop, Tiger Beat, Teen Beat and 16. Iverson comes to Seventeen from YM, where she… Continued
The End for UPSTART
October 1st, 2001 by PRNEWSPrimedia Business Magazines and Media suspends publication of UPSTART due to weak advertising and other problems plaguing the publishing industry. The staff, including Nikki Rhodes and Ed Gubbins, join Telephony magazine. Rhodes becomes deputy managing… Continued
Money Merger
October 1st, 2001 by PRNEWSCNNfn and Money.com accomplish a planned merger to create CNNMoney.com. The site will cover business, financial and economic news, as well as personal finance and investing. The entire cable station is in the process of… Continued
New Life for Premiere
October 1st, 2001 by PRNEWSPeter Herbst, associate editorial director of Hachette Filipacchi and former editor of Family Life, is taking over the reins of Premiere magazine after the firing of Editor-in- chief Michael Solomon. Herbst promises he will sharpen… Continued
Down Side for Upside
October 1st, 2001 by PRNEWSUpsideToday eliminates its daily stock market coverage, citing the “current business climate.” Several editorial staffers were eliminated, leaving only Editor Rex Crum, who will cover technology companies and produce the “On Trial” weekly feature. Email… Continued