Becoming One With the Media

Quick! Name a leading source of news about the California energy crisis and the latest fluctuations in gasoline prices. CNN? NBC? "Energy News Live"? The latter may not be
a household name for most Americans, but it's a content-rich news site that's heavily bookmarked on the desktops of energy analysts, regulators, and industry "influentials" in
natural gas/petroleum exploration, delivery and trading circles. Here's the kicker: the news venture is housed and bankrolled by Williams, a heavy hitter in the energy space,
No.168 on the Fortune 500.