Think Like A Lawyer, Work Like a PR Counselor

Ken Starr gave public relations a wonderful gift. So did tobacco lawyers. Their attacks on privilege and their abuses of it mean that lawyers must now act like lawyers if they
want the protection of privilege ? not like business or PR consultants. Knowledgeable PR practitioners can now play a far more significant role on management's strategic legal
advice team and have given PR advisors greater latitude to become more critical elements of management's strategic advice team.