The old saying about the "sweet smell of success" takes on new meaning with the Marcus Group, a New Jersey PR firm that recently received the PRSA New York Chapter's Big Apple
Award in Public Affairs. Their winning campaign involved a community relations project to promote local approvals for a barge-to-rail garbage transfer station. The facility
accepts household garbage and transfers it from barges to sealed steel containers, shipped to less waste-saturated areas in South Carolina and Georgia. PR's a dirty job, but
somebody's gotta do it.