No Offense, Says Author of `PR for Dummies’

The "Dummies" series of books from publisher IDG has become so popular that it was inevitable we would see an installment dumb-ifying the public relations profession (after
all, you can get "Bird Watching for Dummies," "Consulting for Dummies," and even "Feng Shui for Dummies.") Eric Yaverbaum, president and co-founder of Jericho Communications in New
York City, recently wrote the "Public Relations Kit for Dummies." We recently caught up with him to chat about his book and his more than 20 years in the industry.