Trend Watch

Swedish Tech. Sweden has surpassed the U.S. as the world's dominant information economy, with more than 40% of its residents online. This explains why Boston-based
International Data Group (IDG) recently launched two new IT publications in the country, bringing its total to 20. Meanwhile, PR Newswire last week announced plans to provide its
services via wireless devices and intranets in Scandinavia under an agreement with Pactive, a Swedish-based content services provider. We smell a hot global media market. Speak
Swedish? (IDG, 617/534-1255; PR Newswire, Renu_Aldrich@prnewswire.com)