Archive: November 1999

November 15-16 IQPC’s Y2K Command Centers conference. Chicago. 800/882-8684, http://www.iqpc.com. November 17 Healthcare PR & Marketing Society’s conference, Using New Technologies to Meet the Needs of Patients and Families. New York. 212/523-7153. November 14-17 Integrated… Continued

Better service and high-quality care are mantras healthcare organizations are increasingly expected to prove. As a result, thousands of hospitals of scrambling to develop innovative programs that achieve high marks from patients and industry watchers.… Continued

Diet management is one of the fastest-growing sectors on the Web. The DietWatch Web site at http://www.dietwatch.com, which recently exceeded 100,000 user mark, is a case in point. Most of this growth has taken place… Continued

The uproar over protecting health and medical information has not gone unnoticed by the Direct Marketing Association (DMA). Its board of directors recently voted to adopt a series of guidelines to restrict marketing use of… Continued

Champagne taste, beer budget isn’t a bad marketing predicament to be in if you’re considering syndicated advertising materials. Given the climate of ever-tightening healthcare marketing budgets, more and more hospitals are finding themselves in the… Continued

In something that sounds right out of Saturday morning cartoons, New York’s GCI Group has launched a research-based consumer branding approach called DynaBranding. The first part of the two-step process uses research to categorize a… Continued

Something positive is coming out of all those hurricanes, at least for a group of Florida International University PR students. For the second time since its launch in 1994, the students’ Get Ready hurricane preparedness… Continued

Why? That’s all we want to know. First of all, let me say that the topics this month are not ones I’d normally choose to write about – especially not as I write this from… Continued

In today’s economy, online companies are moving from launch to initial public offering faster than an urban legend can make the rounds on the Internet. Even with a recent chill toward dot-com IPOs, online entrepreneurs… Continued

In its special centennial issue, Editor & Publisher is putting forth its list of the 25 most influential newspaper people of the 20th century. Some of those that made the list: Joseph Pulitzer Col. Robert… Continued