Archive: November 1999

ASSOCIATION ADOPTS GUIDELINES TO PROTECT HEALTH DATA

November 11th, 1999 by

The uproar over protecting health and medical information has not gone unnoticed by the Direct Marketing Association (DMA). Its board of directors recently voted to adopt a series of guidelines to restrict marketing use of… Continued

DIET WEB SITE EXCEEDS 100,000 USERS

November 11th, 1999 by

Diet management is one of the fastest-growing sectors on the Web. The DietWatch Web site at http://www.dietwatch.com, which recently exceeded 100,000 user mark, is a case in point. Most of this growth has taken place… Continued

RECOGNIZING HIGH-QUALTIY HEALTHCARE PERFORMERS

November 11th, 1999 by

Better service and high-quality care are mantras healthcare organizations are increasingly expected to prove. As a result, thousands of hospitals of scrambling to develop innovative programs that achieve high marks from patients and industry watchers.… Continued

MEDIA INSIGHT

November 11th, 1999 by

HealthQuest Magazine 200 Highpoint Drive, #215 Chalfont, PA 18914 When the surgeon general recently identified the healthcare areas where racial disparities are most prevalent, the news provided exciting hooks for communicators to pitch minority-focused stories.… Continued

MARK YOUR CALENDAR

November 11th, 1999 by

November 15-16 IQPC’s Y2K Command Centers conference. Chicago. 800/882-8684, http://www.iqpc.com. November 17 Healthcare PR & Marketing Society’s conference, Using New Technologies to Meet the Needs of Patients and Families. New York. 212/523-7153. November 14-17 Integrated… Continued

Tops in their Field

November 8th, 1999 by

In its special centennial issue, Editor & Publisher is putting forth its list of the 25 most influential newspaper people of the 20th century. Some of those that made the list: Joseph Pulitzer Col. Robert… Continued

Dot-com Startup Earns Points with Investors in IPO

November 8th, 1999 by

In today’s economy, online companies are moving from launch to initial public offering faster than an urban legend can make the rounds on the Internet. Even with a recent chill toward dot-com IPOs, online entrepreneurs… Continued

Image Patrol Report

November 8th, 1999 by

Why? That’s all we want to know. First of all, let me say that the topics this month are not ones I’d normally choose to write about – especially not as I write this from… Continued

Sunny Skies for Hurricane Season

November 8th, 1999 by

Something positive is coming out of all those hurricanes, at least for a group of Florida International University PR students. For the second time since its launch in 1994, the students’ Get Ready hurricane preparedness… Continued

New Approaches to PR

November 8th, 1999 by

In something that sounds right out of Saturday morning cartoons, New York’s GCI Group has launched a research-based consumer branding approach called DynaBranding. The first part of the two-step process uses research to categorize a… Continued