When you’re targeting teens, talk to teens and only to teens. You’ll lose them if you adult down the language to avoid offending or confusing grown-ups. That’s according to Montefiore Medical Center in the Bronx,… Continued
Archive: November 1999
Ten PR Questions Startups Should Ask Themselves
November 1st, 1999 by PRNEWSIn the era of dotcoms and millionaire 20-year-olds, seemingly everyone is getting rich with a startup. But if you or a potential client is thinking about launching while doing your own PR, here’s a quick… Continued
Pitching a Woman Talking Finance to Women
November 1st, 1999 by PRNEWSEven in the ’90s, financial expert Liz Davidson saw very few women at industry conferences when she’d speak about finances. Out of frustration that women weren’t getting the financial information they needed, the CEO of… Continued
Media Insight
November 1st, 1999 by PRNEWSdrDrew.com 36 West Colorado Blvd. Unit 5 Pasadena, CA 91105 The famous Gen-X radio talk show doctor takes his "Love Line" advice to the next level: First the radio show, then MTV and now, after… Continued
Bottom-line Orientation Boosts PR Measurement’s Success
November 1st, 1999 by PRNEWSWhen Walter Lindenmann retires from Ketchum early next year, he’ll know his efforts for the past couple decades have helped make measurement the priority it is throughout the PR community. But he’ll also know there… Continued
PR Directory Hits the Web
November 1st, 1999 by PRNEWSThe PR NEWS Annual Directory of PR Services is now available online at www.prandmarketing.ims.ca. Visitors to the PR & Marketing Network’s latest addition can find information on PR services in all areas – from media… Continued
Job Tracker
November 1st, 1999 by PRNEWSPublic Relations Director Iomega, a $1.7 billion corporation, seeks a Public Relations Director for its world headquarters in Roy, Utah. Nice job: Our new hire will develop and implement proactive public relations programs to support… Continued
Coming Attraction
November 1st, 1999 by PRNEWSThere’s still time to register for the PR NEWS and Delahaye Medialink one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Sessions will include: Ensuring your PR Program’s a… Continued
Mergers and Acquisitions
November 1st, 1999 by PRNEWSTwo marcom bigwigs have joined forces to create Noble/Sander Search, an executive headhunting operation headquartered in Denver. The new venture draws on the expertise of Steve Sander, president of the Denver-based shop Sander/GBSM, and Don… Continued
New Services and Practices
November 1st, 1999 by PRNEWSYoung & Associates, a high-tech PR firm, has rolled out an a la carte menu of fixed priced services as past of its latest Web design. I’d like a newsletter, a speaker program and a… Continued