Archive: November 1999

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‘Gettin’ Busy? Get Tested,’ AIDS Program Tells Teens

November 1st, 1999 by

When you’re targeting teens, talk to teens and only to teens. You’ll lose them if you adult down the language to avoid offending or confusing grown-ups. That’s according to Montefiore Medical Center in the Bronx,… Continued

Ten PR Questions Startups Should Ask Themselves

November 1st, 1999 by

In the era of dotcoms and millionaire 20-year-olds, seemingly everyone is getting rich with a startup. But if you or a potential client is thinking about launching while doing your own PR, here’s a quick… Continued

Pitching a Woman Talking Finance to Women

November 1st, 1999 by

Even in the ’90s, financial expert Liz Davidson saw very few women at industry conferences when she’d speak about finances. Out of frustration that women weren’t getting the financial information they needed, the CEO of… Continued

Media Insight

November 1st, 1999 by

drDrew.com 36 West Colorado Blvd. Unit 5 Pasadena, CA 91105 The famous Gen-X radio talk show doctor takes his "Love Line" advice to the next level: First the radio show, then MTV and now, after… Continued

Bottom-line Orientation Boosts PR Measurement’s Success

November 1st, 1999 by

When Walter Lindenmann retires from Ketchum early next year, he’ll know his efforts for the past couple decades have helped make measurement the priority it is throughout the PR community. But he’ll also know there… Continued

PR Directory Hits the Web

November 1st, 1999 by

The PR NEWS Annual Directory of PR Services is now available online at www.prandmarketing.ims.ca. Visitors to the PR & Marketing Network’s latest addition can find information on PR services in all areas – from media… Continued

Job Tracker

November 1st, 1999 by

Public Relations Director Iomega, a $1.7 billion corporation, seeks a Public Relations Director for its world headquarters in Roy, Utah. Nice job: Our new hire will develop and implement proactive public relations programs to support… Continued

Coming Attraction

November 1st, 1999 by

There’s still time to register for the PR NEWS and Delahaye Medialink one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Sessions will include: Ensuring your PR Program’s a… Continued

Mergers and Acquisitions

November 1st, 1999 by

Two marcom bigwigs have joined forces to create Noble/Sander Search, an executive headhunting operation headquartered in Denver. The new venture draws on the expertise of Steve Sander, president of the Denver-based shop Sander/GBSM, and Don… Continued

New Services and Practices

November 1st, 1999 by

Young & Associates, a high-tech PR firm, has rolled out an a la carte menu of fixed priced services as past of its latest Web design. I’d like a newsletter, a speaker program and a… Continued