Archive: June 1999

STD Risks Not Resonating With Asian American Men Asian American men have a false sense that they are safe from sexually transmitted diseases and other areas of reproductive health, according to a new National Asian… Continued

In one corner is Aetna U.S. Healthcare, suffering recent blows to its image delivered by the American Medical Association, in the other corner, is the AMA which is trying to block the managed care organization’s… Continued

Deeper and deeper cutbacks in federal reimbursement and an ultra-conservative managed care climate create an uncertain environment. So hospitals that do achieve national standing for their financial achievements have to be careful how they tout… Continued

Special focus on seniors trends; Careers: Cracking the glass ceiling; Q&A with a marketing guru Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

Men’s Health Magazine You might be surprised to learn that Men’s Health editors who get an inside scoop on peer-reviewed health studies that haven’t generated a lot of high-profile exposure consider them the "promise land."… Continued

June 26-28 New American Wellness Group’s Multi-ethnic Healthcare: A Market Opportunity conference. Arlington, Va. 212/727-5129. July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 26-27 IBC’s Emerging External… Continued

Despite today’s ever-tightening reimbursement environment, hospitals that have earned top honors for operating in the black while maintaining superior clinical performance make communications a key component of their strategic planning process. By using measurable strategies… Continued

Winner Community Relations The stereotype that women live to shop doesn’t carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over… Continued

Winner Marketing communications Let’s be honest, a razor just isn’t all that exciting. Granted, while some of us might have reached an epiphany at sometime in our lives while shaving our legs or our chins,… Continued