STD Risks Not Resonating With Asian American Men
Asian American men have a false sense that they are safe from sexually transmitted diseases and other areas of reproductive health, according to a new National Asian Women's Health Organization (NAWHO) study. This low awareness of risk may be due, in large part, to the lack of available health statistics on Asian American men.
The NAWHO study found that 87 percent of Asian American men are sexually active and 89 percent have never seen a healthcare provider for reproductive services, such as family planning and STDs. In addition, more than 83 percent feel they are not at risk for HIV or STDs (80 percent).
Other findings include:
- 68 percent of Asian American men rely on magazines for reproductive health information; 65 percent rely on television; 56 percent read health brochures.
- 82 percent feel a shared responsibility for making family planning decisions.
- 77 percent support a woman's decision to have an abortion.
The survey is based on interviews with 400 Asian American men between ages 18 and 65 in the San Francisco and New York markets.
(NAWHO, Afton Hirohana, 415/989-1625; http://www.nawho.org)
Top Media Prefers Digital Photos, Disks
Here's a hot tip on pitching major consumer and trade magazines: provide film images rather than digital files. Most magazines prefer images sent on disk while newspapers prefer images via email.
These are among the findings of a recent study of editorial art directors at 475 publications by Roher Public Relations measuring media preferences for photo files.
The study found marked differences in the types of digital files that consumer, trade magazines and daily newspapers prefer to receive. Only newspapers state a strong preference for digital files instead of film or prints.
Other key findings include:
- 56 percent of consumer magazines prefer color transparencies.
- 46 percent of trade magazines prefer transparencies and 36 percent prefer a digital format.
- Consumer magazines have an equal preference for receiving CD-ROMs and Zip disks, while trade magazines prefer Zip disks over CD-ROMs.
Another piece of advice: when sending images on disk, make sure that they are readable by Macintosh computers.
(Roher Public Relations, Richard Roher, 212/986-6668)
Charitable Giving Up 20%
The healthy economy prompted more philanthropy among Americans last year, who donated nearly $17 billion more to charities than the previous year. Charitable giving jumped 10.7 percent to $174.52 billion in 1998, according to the American Association of Fund-Raising Counsel.
Healthcare was a top beneficiary, receiving $16.89 billion, 20.4 percent more than the previous year.
A strong economy, low inflation, a growth in personal wealth and more sophisticated fundraising are top reasons for the surge.
Other areas that saw big increases include:
- Civil rights and public affairs, which had the biggest increase of 29.5 percent or $10.86 billion.
- Wildlife and environmental organizations took in $5.25 billion, up 28.3 percent.
- Human service organizations generated $16.08 billion, up 27 percent.
Charitable statistics are derived from deductions listed on tax returns and reports submitted by more than 3,000 charities.
(American Association of Fund-Raising Counsel, 212/354-5799; http://www.aafrc.org)