Spending = Good Reputation Get out your scissors, cut out this page and take it directly to the people in your company who make decisions about corporate PR spending. There is a very strong direct… Continued
Archive: June 1999
Stock Exchanges’ Extended Hours May Present New Challenge To PR
June 28th, 1999 by PRNEWSBut some executives say they’re already operating 24/7 Many PR executives should be bracing for new, unprecedented challenges if NASDAQ and NYSE stock exchanges extend their trading hours from 9 a.m. to 4 p.m. (Eastern… Continued
Mark Your Calendar
June 24th, 1999 by PRNEWSJune 28-30 New American Wellness Group’s Multi-ethnic Healthcare: A Market Opportunity conference. Arlington, Va.800/599-4950. July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 20-21 IQPC’s Strategic Planning for… Continued
The NewsMonitor
June 24th, 1999 by PRNEWSMedicare Risk Products Can Be Profitable Despite the bad rap Medicare risk products get for being unprofitable, there is a growing demand for them and health plans that are committed to long-term strategies are achieving… Continued
Anatomy of a Pitch
June 24th, 1999 by PRNEWSExtensive Research, Persistent Pitching Wins Government Contract THE WIN Prospect Associates, a healthcare PR firm in Silver Spring, Md., was awarded a five-year, $18.2 million contract in February to support the Office of Prevention, Education,… Continued
Dispelling Myths About Global PR Requires Cultural Mindset
June 24th, 1999 by PRNEWSTechnology advances and a global marketplace have taken the geographic boundaries off of PR campaigns. The world is suddenly a very small place. Although globalization has helped healthcare companies bring new products to market faster… Continued
On The Pulse: Senior Trends & Surveys
June 24th, 1999 by PRNEWSAmericans Don’t Want To Live to be 100 Despite medical innovations that promise to slow the debilitating effects of aging, Americans say they don’t want to live to age 100 th . Concerns about poor… Continued
Your Career: Cracking Glass Ceiling
June 24th, 1999 by PRNEWSThe glass ceiling is an all too familiar barrier for professional women, particularly those in middle-management trying to advance to the executive ranks of the pharmaceutical industry. What is less apparent, however, is how to… Continued
Targeting Seniors Where They Live
June 24th, 1999 by PRNEWSReaching the senior market isn’t rocket science but it does require doing your homework on where seniors live, shop, go for healthcare and socialize. The key then is to target the social circles of the… Continued