CaseStudy

Baby Shower Event Celebrates Unique Parenting Service

Last summer, when Helix Health Women's Services in Baltimore learned that a major competitor would soon be launching a doula program, its marketing team and agency raced into fifth gear to be the first in the market to offer this unique parent-advocacy service. "Doula" is an ancient Greek term for someone who is professionally trained to provide labor support and postpartum care to new parents, including newborn care, breast-feeding and cooking.