Archive: May 1999

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Its Weight in Gold: How the Treasury Department Used Clever Communications To Launch the New $20 Bill

May 10th, 1999 by

It took the U.S. Department of Treasury 70 years to redesign the most widely used currency in the nation – the $20 bill. So a PR campaign to gain acceptance for Andrew Jackson’s new look… Continued

Industry News

May 10th, 1999 by

Mike McCurry Speaks at Council of PR Firms Event in New York Former White House Press Secretary Mike McCurry might have had some stressful days during his twilight hours as Bill Clinton’s key spokesperson fielding… Continued

On the Tips of Their Tongues: What Employees In PR Really Think About Compensation Issues

May 10th, 1999 by

Compared with bottom-line measurements like ROI, employee satisfaction might seem far less important. The more "enlightened" PR industry CEOs, recruiters and executives, however, are striving to keep tabs on compensation and employee issues. Judith Cushman,… Continued

Keeping Up with Jones: How Two Beverage Companies Brand on the Web

May 10th, 1999 by

On April Fool’s Day this year, Urban Juice & Soda Co. posted the following press release on its corporate Web site, jonessoda.com: "John Deeree Acquires Jones Soda in a $45 million stock swap deal." "It… Continued

Reporter’s Notebook: From Counselors

May 3rd, 1999 by

Seen and heard: This was a milestone Public Relations Society of America Counselors Academy for one primary reason: it was the first time that the annual event has been held since the Council of PR… Continued

TeleTubbies Doesn’t Toy around With Image…

May 3rd, 1999 by

Dayton Hudson Less Than Aggressive In Crisis Handling All hope abandon, ye who enter here. All hope abandon, ye who enter here. hope abandon, ye who enter here. That was Dante’s warning at the gates… Continued

Septuplets Help Multiply Coverage for New Drug

May 3rd, 1999 by

Every flu season, consumers can tune into any local or national news station, pick up a newspaper or click onto the Internet and find stories about flu shots, flu prevention strategies and ways to combat… Continued

Key Contacts: Mega Communications

May 3rd, 1999 by

8121 Georgia Ave. 10th Floor Silver Spring, MD 20910 Main Phone: 301/588-6200 Programming Fax: 301/585-0201 Mega Communications is making waves in the Spanish radio industry after its recent acquisition of two Washington, D.C., area radio… Continued

Media Insight

May 3rd, 1999 by

The Rick Emerson Show and Healthypeople Unless you’re in the Portland, Ore., market, you may not have heard of The Rick Emerson Show, soon however, if the folks at NBG Radio Network have their way… Continued

Calendar

May 3rd, 1999 by

May 3-5 "@dtech," The Internet Marketing Conference & Expo, Hyatt, San Francisco, 800/535-1812. May 11 "Newsroom Technologies," PRSA/NCC, Capitol Hilton, Washington, D.C., 703/691-9212. (Topics to be discussed include how the typical newsroom computer is configured;… Continued