Market Research: Patients Can Handle The Truth

While many healthcare professionals assume that patients would rather avoid discussions about death, these frank talks convey that the healthcare organization is collaborative and empowering for patients. These candid discussions also contribute to higher patient satisfaction scores, according to a study done by Press, Ganey Associates in South Bend, Ind.

The firm recently examined how information provided by hospitals in the two critical areas that deal with adverse outcomes - organ donation and life support - affects patient satisfaction. Although these topics are difficult to discuss, arming patients with their options makes a difference.

When patients were given information about life continuation options, their overall satisfaction score was 85 on a scale of 100, compared to those who were not given this information with a score of 81.6.

Similar scores were found when hospitals broached the topic of organ donation. When patients were informed about organ donation, the overall satisfaction score for the facility was 85.7 compared to those who were not given this information, with a score of 82.5.

The study concludes that while many hospitals have difficulty addressing these mortality topics when they want to promote healing, these conversations can build the strongest relationships. This communication is an essential first step in caring for the patient and ensuring their overall satisfaction with the provider.

(Press, Ganey, Beth Regrut, 800/232-8032, http://www.pressganey.com)