Archive: September 1998

Media Insight: Newsday

September 3rd, 1998 by

235 Pinelawn Road, Melville, N.Y. 11747-4250; phone 516/843-2700 Close to 1 million people read Newsday for business and lifestyle buzz. But even though this media outlet is based on Long Island, its editorial reach extends… Continued

JobTracker

September 3rd, 1998 by

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

Mark Your Calendar

September 3rd, 1998 by

September 14-18 American Association of Health Plans’ "Serving Medicare & Medicaid Beneficiaries Today and Tomorrow" conference. Baltimore. 202/778-3233 September 28-29 International Quality & Productivity Center’s "1998 Summit on Restructuring Internal Communications to Drive Radical Change"… Continued

The News Monitor

September 3rd, 1998 by

HMOs Should Follow Fair Process Guidelines PHILADELPHIA – A main reason the industry is feeling a backlash in public opinion about managed care is because users believe the system is unfair, according to Dr. Arthur… Continued

Patient Compliance Improves

September 3rd, 1998 by

Patient noncompliance is a costly problem for the healthcare industry, making direct-to-patient marketing initiatives critical. According to the FDA, 30 percent to 50 percent of patients nationwide do not use prescription drugs as directed. However,… Continued

Pharmacy Programs Hold Exciting Potential for Hospitals, HMOs

September 3rd, 1998 by

Direct-to-patient marketing programs via pharmacy chains represent targeted but untapped opportunities for hospital and HMO marketers to reduce patient noncompliance. These programs, most aggressively pursued by pharmaceutical companies, boost brand awareness and are excellent vehicles… Continued

Ad Abstract: Hernia Myths Shot Down with DTC Campaign

September 3rd, 1998 by

To set the record straight on age-old myths concerning hernias, BBK Communications launched a direct-to-consumer (DTC) campaign that promotes a tension-free hernia repair procedure using the "Cannonball Man." The month-long national campaign in June promoted… Continued