From increased communication budgets to higher salaries, the PR industry continues to enjoy a boom market. And now the Foundation for Public Affairs releases a study that reconfirms this: heads of corporate public affairs departments… Continued
Archive: September 1998
JobTracker
September 14th, 1998 by PRNEWSAccount Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued
Industry News
September 14th, 1998 by PRNEWSHarris Survey Shows Budgets Continue to Jump The just-released annual Thomas L. Harris/Impulse Research Public Relations Survey shows that PR budgets grew to $3.37 million this year, an increase of almost $1 million over budgets… Continued
Culling Lessons From Swissair Crash: Across-the-Board Commitment Needed
September 14th, 1998 by PRNEWSThink of your crisis management plan as a mortgage on your company’s reputation – a debt that can be handled well or one that can get dangerously out of control, even accruing damaging late fees.… Continued
JobTracker
September 7th, 1998 by PRNEWSSenior Media Relations Administrator/TOYOTA MOTOR SALES, U.S.A Toyota Motor Sales, U.S.A., is seeking a senior media relations administrator to act as company spokesperson, develop corporate media strategies, write press materials, coordinate media interviews and organize… Continued
Industry News
September 7th, 1998 by PRNEWSCrisis Management: Delta Routes Calls to Swiss Air Concerning Crash Delta Airlines, which was deluged by calls Sept. 3 after a SwissAir plane carrying 50 of its passengers crashed south of Halifax, Nova Scotia, rerouted… Continued
A PR Pro’s Take on President Clinton’s 10 Mistakes
September 7th, 1998 by PRNEWSGranted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued
Auto Parts Co. Uses PR to Put Brakes on Negative Messages
September 7th, 1998 by PRNEWSMoving the needle on public perception can be an especially tedious task when the cards are stacked against you threefold. But that’s exactly what automotive parts company ITT Industries faced when several years ago it… Continued
Calendar
September 7th, 1998 by PRNEWSCalendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonlin.com September 9 "11th Annual Public Relations Society of America/Los Angeles Chapter Nonprofit Seminar,"… Continued
Trends & Ideas
September 7th, 1998 by PRNEWSCyber PR: Web Sites – No Longer A What-If Web sites are no longer an option for PR firms, as 80 percent of U.S. public companies have Web sites. Online PR plays a key role… Continued