Archive: April 1998

Compensation design for a sales force should provide incentives via individual and team pay-for-performance models, says Kriss Barlow, a consultant with the Omaha, Neb.-based Corporate Health Group (CHG). After consulting with CHG on business goals,… Continued

For Sentara Health System, boosting hospital revenue through physician recruitment-based sales efforts required moving to a physician relations plan that stresses accountability and customer-focused relationships. As a result, the Norfolk, Va.-based, not-for-profit system experienced an… Continued

Women Less Aware Of Heart Attack Symptoms Compared to men, women have low awareness of heart attack and angina symptoms and are less likely to receive life-saving treatment once they reach the emergency room. This… Continued

The votes are in, after judging from a pool of awesome markting and PR campaign entries, HPRMN selected winners for the "Best PR and Marketing Campaigns of 1997." The winners will be profiled in the… Continued

WASHINGTON, D.C. – If you encourage hospital leaders to take a position on the controversial `value’ issue, you will earn CEO-level respect. By spearheading efforts that help executives fill the gaping community void of preventive… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Account Director Healthcare -Orbis Broadcast Group seeks experienced public relations professional in New York office to manage and help expand a strong and growing client base. Experience in working for or with major healthcare PR… Continued

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

Who: Tenet’s Southern Californiia Network (Santa Barbara, Calif.) to enter into alliance with MedPartners (Birmingham, Ala.) When: Alliance agreement announced April 9. Approval is expected in early May. Total PR/Marketers: The allliance is not expected… Continued

United Airlines Donates 3.5M Miles to Children’s Hospitals United Airlines transformed its frequent fliers into givers by donating 3.5 million miles to support the Children’s Circle of Care, the national network of 20 children’s hospitals.… Continued